Is Bad Grammar Costly in Social Media?

This is a guest post written by Jennifer Birch. Jenni is a British writer who’s passionate about PCs and operating systems. Connect with her through Twitter at @WrittenByJenni


Photo courtesy of DWRL U. Texas via Flickr Creative Commons
Social media has been great for spreading news, bringing the world together, making new friends, business opportunities and more. For every perk there is also a downside though, one of which has become more apparent over the years. Spelling and grammar has taken a significant hit.

Look through your Twitter and Facebook feeds: how many people use correct spelling, punctuation and grammar? Text speech, auto-correct, bad typing and laziness have lead to an increase in poorly written content on the internet, but as Wise Marketing explains, while social media is essential for customer communication, “writing for it can be tricky to master.” They also supported with Busines2Community’s take on the matter. During the promotion of your brand to the world, bad grammar can and will be costly to the cause.

Reflects poorly on you and your business
Spelling mistakes, even tiny ones, give off the impression that you do not care about the subject in discussion over social media. Which in terms of your business can be very damaging for your career. If you were reading a tweet or a news post on a businesses Facebook page, and you spotted several spelling issues throughout, it gives you the wrong impression. If they can’t be bothered to proof a sentence or paragraph, is that how they treat the product they are selling and their potential customers? It doesn’t leave people with confidence in you.
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